Silver Magic Gel for Pets

Ideal for pets who experience minor skin discomfort, rough patches, or irritation from environmental factors like grass, pollen, or insect activity. Magic Gel gives calming, emergency relief to nurture and protect delicate areas. Its lightweight texture makes it easy to apply to targeted spots, whether it’s behind ears, between paws, or along the belly.

Our Magic Gel is a gentle, plant-based formulation created to help maintain your pet’s skin comfort and hydration. Made with just three natural ingredients — Colloidal Silver, Aloe Vera Gel, and Vitamin E Oil — this cooling gel provides a calming effect on dry, itchy, or irritated skin, supporting overall skin wellness in a natural way.

Top tip: Use the spray version for larger areas, or when a touch-free approach is needed — both offer the same gentle support and natural formulation, just in different consistencies.

Pure, clean and safe

• Suitable for use on dogs, cats, horses, and all other animals.
• Suitable for pets skin that’s sore, sensitive or prone to irritation for natural and gentle relief.
• No additives, parabens, sulphates, alcohol, fillers or artificial preservatives – thanks to the power of silver.
• 100% vegan and cruelty free (PETA-certified). 

Apply a small amount directly onto the skin, leave to absorb or gently massage in. Use as often as needed. For best results, use after cleansing the area with our Skin Cleanse spray.

Storage:
Store in a cool place, out of direct sunlight.
Best used within 9 months of purchase for optimum freshness and effectiveness.

Silver’s active power has been valued in healthcare since ancient times – and still is today. Hippocrates talked of using silver in wound care and Ancient Greeks put silver coins in their water barrels. Modern hospitals use silver-coated implements and dressings, and many organisations add silver to their water systems. It’s a great example of ancient, natural practices meeting modern science.

Colloidal silver is a liquid made of microscopic, pure silver particles, suspended in ultra-pure water. We pioneered the process of producing it in the UK and use just two natural ingredients – 99.99-99.9% pure silver (the best available) and the highest quality pharmaceutical grade water. It’s how we add the natural magic of silver to every one of our products.

Aloe Vera Gel (Aloe Barbadensis Leaf Juice, Aqua Glycerin, Phenoxyethanol, Ethylhexlglycerin, Carbomer, Sodium Hydroxide, Disodium EDTA),
Colloidal Silver 25ppm (Aqua, CI 77820) 
Vitamin E Oil (Tocopherol, Tritum Vulgare Germ Oil).

Natural - We only use pure, natural, sustainable ingredients from producers we trust – from noble metals like silver to essential oils, natural butters and plant extracts. 

We don’t use any additives, parabens, sulphates, alcohol, fillers or artificial preservatives, thanks to the power of silver. 

Certified - We make all our products in our own purpose-built UK lab, in small batches, for precision and freshness. Our products are also independently lab tested, and safety assessed to ensure they are compliant with:

• EU cosmetic regulation 1223/2009
• ISO 11930 criteria for the Efficacy of Antimicrobial Preservation Tests.
• MHRA - Medical healthcare regulatory authority – our products and brand meet all the right standards for advertising and efficacy.
• 100% vegan and cruelty-free (PETA certified) 

Sustainable - To offset our carbon footprint, we partner with Switch2Zero, planting trees with every customer order. And we’re always looking for ways to improve our sustainability. From reducing and recycling waste to using recycled, recyclable and biodegradable materials, including glass bottles and jars, wherever possible.