Our Team
We are a family business with a small, specialist and brilliant team. We all love what we do, we love the products and our customers, and we have a lot of fun along the way too. Meet our makers, innovators, organisers and specialists…

Lucy Roberts - Founder & Managing Director (aka The Creator)
Lucy has a passion for natural health. Lucy’s background is in Communications and Events having worked previously in corporate businesses, as well as a botanical skincare, supplements company. Lucy and her husband Nick have three children and they all love sport.
Go-to Product: Magic Gel and Hand Cream. “I use all the products, but the magic gel is the one we use the most -it’s incredible for skin and great for emergencies. With three kids it's used almost daily in our house! The Hand Cream is the indulgent one for me, I love the smell and use it every night before I go to bed, it’s become a ritual”

Go-to Product: Colloidal Silver. “I’ve used Colloidal Silver every day for over 30 years. The more people that know about Colloidal Silver, the more people that use it – its benefits are endless”.

Go-to Product: Magic Gel. “It’s hard to choose my favourite as I love all the products, but having three kids and a dog we use Magic Gel for everything, we wouldn’t be without it in our family”

Go-to Products: Lip Balm and Magic Gel. “My kids use Magic Gel for everything, they believe in the magic because it works! The lip balm is also a fav of mine, so good for all year around, and everyone that uses it loves it”

Go-to Product: Ear Drops. “These have been amazing for my daughters ears, who are prone to infections due to swimming, especially on holiday, we wouldn’t go away without them!"

Go-to Product: Magic Gel. “Magic Gel is used daily by me and my family for so many different things. I also absolutely love the new Naked Night Cream"
Lucy Roberts, Managing Director, Active Silver

