Our Mission

Our Mission


First things first, our products are all-natural. Our active ingredient, Colloidal Silver is a liquid made of nano silver particles, suspended in ultra-pure water. We know the concept of nanoparticles may seem a little ‘magical’, but it's really all down to science, rigorous technology and over 30 years of innovation.

Colloidal Silver is a liquid made of nano sized silver particles, suspended in ultra-pure water. This natural product can help with a huge variety of health conditions in adults, children and animals. It’s known to be effective against 650 strains of bacteria, viruses and fungi, and is well-known for its skin healing properties if made correctly.  

Colloidal Silver is also the key ingredient in our topical products which means we don’t have to use any nasty artificial preservatives or parabens, so you can rest assured our products are as natural and safe as they can be.


We are proud to be a UK-based family business, founded by a Father-Daughter duo. We place honesty and integrity at our core and believe in transparency in everything we do - from our tried and tested ingredients, to fair and honest pricing. Click here to read more About Us.


You won’t find huge industrial processes at our HQ. Our products are handmade in small batches using traditional methods. We also know exactly what ingredients are included and where they come from. It's our expertise, passion and attention to detail that means Active Silver products and technologies are considered to be the best in the UK.

We know that many products on the market are overpriced and can make misleading claims, making your job as the customer all the more confusing. By making all our Colloidal Silver products ourselves, we guarantee you can trust that our products are of the highest quality possible and really work.


We only use natural ingredients, ensuring that they are sustainable and ethical. We buy the best, and everything we include in our formulations has a specific purpose to naturally enhance the product. Our products are 100% Vegan and not tested on animals; Active Silver is also PETA certified as a Vegan and Cruelty-Free brand.

We use recycled, recyclable and biodegradable materials, including glass bottles and jars, where possible. We strive to be the best we can when it comes to packaging our products and reducing waste.

We know there is always more that can be done, and our dedicated team continues to explore alternatives and options to make us even better in this area.


We make the highest-grade natural products, bursting with brilliant natural ingredients that really work. Our 1000s of customer reviews and loyal customer base tell their own story - our customers just keep coming back. We’re sticklers when it comes to quality control. All our products are independently lab tested, safety assessed and fully compliant with EU cosmetic regulation 1223/2009.


We don’t believe in outsourcing. Operating from our purpose-built facility in
Berkshire, we carefully formulate, produce, fill, pack, and send products directly to our customers. While we are proud to make all our products in the UK, we go way beyond our own borders - ensuring easy international delivery and excellent customer service no matter where you live.       


We love feedback - and hearing our customers' stories. Helping people is our purpose, so we always strive to offer a personalised service and are on hand to answer any queries. Don’t be a stranger - get in touch and we are happy to advise.


We have pioneered the use of silver as a natural health product for over 30 years... and we’re not going to stop innovating anytime soon. We work to constantly improve our techniques, investing in further research and development to make our products perform even better and create new products that we know our customers will love.

Find out more about our products here...