Our Mission
Our Mission
Powered by nature, driven by science
Our products are made with carefully selected natural ingredients, including colloidal silver, plant oils, plant extracts and other skin care ingredients chosen for their quality, feel and performance in everyday routines.
We make our products in small batches using careful methods, high-quality materials and strict quality checks. Our focus is simple: natural products that feel good to use and fit easily into family, beauty, skin care and pet grooming routines.
We are family
Active Silver is a UK-based family business founded by Lucy Roberts and her father, Dick Goodall. We place honesty, integrity and transparency at the heart of what we do, from our ingredient choices to our customer service.
Quality is key
Our products are handmade in small batches at our facility in Berkshire. We know what goes into each product, where our ingredients come from, and how each product is made.
All products are created with care, attention to detail and a commitment to quality. Many products in the range are independently lab tested, safety assessed and made to meet relevant cosmetic standards.
Sustainable and ethical
We use natural ingredients wherever possible and continue to make thoughtful choices around packaging, sourcing and waste. Our products are vegan friendly and not tested on animals, and Active Silver is PETA certified as a vegan and cruelty-free brand.
Products you can trust
We are proud of our loyal customer community and the trust our customers place in us. We keep improving, listening and developing products that people enjoy using every day.
Made locally, sent globally
We formulate, produce, fill, pack and send products directly from our UK base, while offering friendly service to customers both in the UK and internationally.
Personal service
If you need help choosing between products, our team is always happy to guide you towards the most relevant product information.