Active silver
"I noticed some sore patches on my ferrets stomach. used active silver on sore spots,I didn't use it everyday just when it looked sore,and after a few days,the sores looked a lot better and dryer. Thanks Kevin"
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Active Silver
A gentle gel for your pet's everyday skin and coat routine.
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Ideal for pets who experience minor skin discomfort, rough patches, or irritation from environmental factors like grass, pollen, or insect activity. Magic Gel gives calming, emergency relief to nurture and protect delicate areas. Its lightweight texture makes it easy to apply to targeted spots, whether it’s behind ears, between paws, or along the belly.
Our Magic Gel is a gentle, plant-based formulation created to help maintain your pet’s skin comfort and hydration. Made with just three natural ingredients — Colloidal Silver, Aloe Vera Gel, and Vitamin E Oil — this cooling gel provides a calming effect on dry, itchy, or irritated skin, supporting overall skin wellness in a natural way.
Top tip: Use the spray version for larger areas, or when a touch-free approach is needed — both offer the same gentle support and natural formulation, just in different consistencies.
Pure, clean and safe
Apply a small amount directly onto the skin, leave to absorb or gently massage in. Use as often as needed. For best results, use after cleansing the area with our Skin Cleanse spray.
Storage:
Store in a cool place, out of direct sunlight.
Best used within 9 months of purchase for optimum freshness and effectiveness.
Aloe Vera Gel (Aloe Barbadensis Leaf Juice, Aqua Glycerin, Phenoxyethanol, Ethylhexlglycerin, Carbomer, Sodium Hydroxide, Disodium EDTA),
Colloidal Silver 25ppm (Aqua, CI 77820)
Vitamin E Oil (Tocopherol, Tritum Vulgare Germ Oil).
Natural - We only use pure, natural, sustainable ingredients from producers we trust – from noble metals like silver to essential oils, natural butters and plant extracts.
We don’t use any additives, parabens, sulphates, alcohol, fillers or artificial preservatives, thanks to the power of silver.
Certified - We make all our products in our own purpose-built UK lab, in small batches, for precision and freshness. Our products are also independently lab tested, and safety assessed to ensure they are compliant with:
Sustainable - To offset our carbon footprint, we partner with Switch2Zero, planting trees with every customer order. And we’re always looking for ways to improve our sustainability. From reducing and recycling waste to using recycled, recyclable and biodegradable materials, including glass bottles and jars, wherever possible.
UK orders are sent by Royal Mail – we offer a 48-hour tracked service for £4.95 or 24-hour tracked for £7.95. Order before 12 midday on week days, for same-day dispatch. FREE delivery for orders over £50.
International orders are sent via Royal Mail tracked or by Courier. Delivery costs range from £6 to £30, country dependant.
Please be aware that you might have to pay an import tax or customs charge. This is unique to your country so please check this out before ordering.
RETURNS
We have a 14-day returns policy.
If the product has not been used or opened, we will refund the cost of the product but we are unable to refund the initial postage or return postage.
If the product is faulty, then that’s on us – just let us know and we will sort this out with you directly.

Overall rating: 4.78 / 5 from 50 reviews.
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"I noticed some sore patches on my ferrets stomach. used active silver on sore spots,I didn't use it everyday just when it looked sore,and after a few days,the sores looked a lot better and dryer. Thanks Kevin"
— kevin h. (5/5)
"I bought this to use on my cat's face. He had dermatitis. It stopped it spreading butt didn't clear it completely. We ended up back at the vet and he had steroids in the end."
— Trudy L. (5/5)
"This item made my dog skin worse not good value for money would not recommend"
— Rosemarie H. (1/5)
"helped a lot"
— Suzanne W. (5/5)
"Works extremely well on my dog, have had really good results."
— LORRAINE H. (5/5)
"I used this on my little doggie a 2x tone cockerpoo he was itching & biting his skin he as never dun this b4 & he is 11 yrs old i used this silver gel on him & it showed a diffrence with- in 3days & with-in a week it was completely cleared up & has strayed that way. It was the heat & the grass that was bothering him but this cream with antifungal as dun the job well I will purchase again & i av told friends who pets dog & cats that r similar due 2 the heat & pollen. Thank -you X🐾X"
— pat F. (5/5)
"Excellent"
— Valerie C. (5/5)
"This is magic"
— Sonia M. (5/5)
"My dog had some dry skin patches and the gel magically made them disappear"
— Andrea W. (5/5)
"Use this on my dogs paws, as he's forever chewing them, this is so healing, dies the trick. Very pleased"
— Jen M. (5/5)